The fieldmonitor blog
On top of your market
Practical notes on pricing visibility, unauthorised sellers, brand positioning across channels — and what we learn building fieldmonitor for brands that sell through distributors, marketplaces and retail partners.
Buyer's guide
MAP monitoring software: what to look for in a tool
Most MAP monitoring tools look identical on a feature list. What actually separates them is data quality and channel coverage — not the dashboard. A practical capability checklist for buyers.
Brand & channel control
MAP compliance monitoring: how to catch violations early
A MAP policy you can't enforce is just a document. How to detect minimum advertised price violations, document them with real evidence, and act before they cascade across your channels.
Pricing fundamentals
What is MAP monitoring? Minimum advertised price, explained
MAP monitoring tracks whether resellers respect your minimum advertised price across every channel. What it is, why it matters, and how brands stay in control of how their products are priced.
Building fieldmonitor
Just how fragmented is multichannel market data?
When you start monitoring pricing and sellers at scale, the same product shows up with different titles, bundles, currencies and seller names on every channel. The hard part isn't fetching prices — it's knowing you're comparing the same thing.
Brand & positioning
Why brand perception is a distribution problem
You invest heavily in brand, pricing and positioning at the top of the funnel. Then, somewhere downstream, an unknown seller quietly undoes it through channels flying under your radar. Positioning is a channel problem too.
Market intelligence
Losing grip on your market: the visibility gap most product brands ignore
If you sell through marketplaces, distributors and retail partners, you probably can't see who's selling your product, at what price, in which markets. Here's why that gap costs you — and how we set out to close it.